William McDonough on cradle to cradle design

Green-minded architect and designer William McDonough asks what our buildings and products would look like if designers took into account “all children, all species, for all time.”

Architect William McDonough believes that green design can prevent environmental disaster — while also driving economic growth. He champions “cradle to cradle” design that considers the full life cycle of a product, from its creation with sustainable materials to a recycled afterlife.

He has created buildings that produce more energy and clean water than they use. Oh, and he’s designing seven entirely new and entirely green cities in China.

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